Motivating charitable walkers to join the march for healthy pregnancies

These booties are made for walkin’

The annual March for Babies is the premier event for March of Dimes, an organization whose mission is to help moms have healthy, full-term pregnancies. Already there was a consistent cadre of walkers, but March of Dimes wanted to add as many new walkers as possible.

Targeting friends of friends

It’s easy to catch someone’s interest when you know what you have in common. So we used first-party and third-party enhanced data across various display partners and Facebook to target lookalikes of walkers that had raised funds for MOD in years past.

Our efforts drove an 18% increase in new walkers over the previous year — and in the process added new names to the MOD CRM database. Additionally, fundraising new walkers raised 9% more YOY. And on top of that, the revenue generated by these new walkers paid for the entire campaign more than twice over. That’s one happy piggy bank

  • 18%

    Our efforts drove an 18% increase in new walkers over the previous year

  • 9%

    New walker revenue increased by 9%

OUR WORK

The act of balancing art and science