First Bankcard partnered with Chemical Bank to issue their credit card. To make the card stand out in a super-crowded marketplace, they decided to re-launch it with fresh branding and a glitzy new campaign. We brought it to life.
We did extensive market research, then used our proprietary branding process to develop the card’s new name and identity:
The DREAM card.
From soup to nuts to success
From card art to billboards to radio – we did it all. We even handled the media buys and trafficking. As the campaign took off, the DREAM card accounted for 85% of all of First Bankcard’s approved applications in one month.
The act of balancing art and science